It's the last day of March- and for us it seemed to be lion, lamb, lion... we have rain on our snow today. With talk of more snow to come. I'm not surprised. Last year we had snow in May- and I find I've become more tolerant of the white stuff since I'm not driving in it. I do worry for the Magnolia buds-wonder if they have frozen. It would be a shame to miss them this year.
Question for today- do you read more in certain seasons? Summer beach books, winter cozy by the fire books? Or are you a constant book in every room kind of reader?
Showing posts with label books. Show all posts
Showing posts with label books. Show all posts
Tuesday, March 31, 2009
Wednesday, February 25, 2009
February 25- Question
I'm wondering about book promotion- here's the question: How short is the memory/attention span of the consumer? Why am I asking this? I am wondering if promoting six months or even six weeks before your release date does any good. Studies show that book buying tends to be mostly an impulse buy-which means if you can get shelf space near the checkout counter you're in!
Seriously, only 20 percent (That might be a high estimate) of books are purchased on-line today. Which means if you have a small press or on-line book you need to reach the 20 percent of on-line buyers. Now there is all kinds of advice on how to reach them-as previously discussed. Tons of hand selling through blogs, social networks and groups- but there are also hundreds of authors doing the same thing-on the same spots. So-the question is-is it better to promo the book six months out(Yes, yes, I know about the studies where they have to hear the title so many times to know it-what is it up to 50 times now? ) OR is it better to network and become "friends" then remind and repeat thirty days out?
Because anecdotal info is that we might remember the title- the author- but still forget to buy-why? We become busy. We think we've bought it and it's on our to-be-read shelf. Or we've seen so much promo that our brains start to skip and delete-
Opinions? What makes you buy?
Seriously, only 20 percent (That might be a high estimate) of books are purchased on-line today. Which means if you have a small press or on-line book you need to reach the 20 percent of on-line buyers. Now there is all kinds of advice on how to reach them-as previously discussed. Tons of hand selling through blogs, social networks and groups- but there are also hundreds of authors doing the same thing-on the same spots. So-the question is-is it better to promo the book six months out(Yes, yes, I know about the studies where they have to hear the title so many times to know it-what is it up to 50 times now? ) OR is it better to network and become "friends" then remind and repeat thirty days out?
Because anecdotal info is that we might remember the title- the author- but still forget to buy-why? We become busy. We think we've bought it and it's on our to-be-read shelf. Or we've seen so much promo that our brains start to skip and delete-
Opinions? What makes you buy?
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