I have a question for you authors. Do you read and/or agonize over your bad reviews? Google alerts popped up a link to a review of one of my books where the reviewer wanted/hoped the bad guy would stab the heroine and do her in. Wow- that's a lot of hate for a fictional character, don't you think?
I did not click on the link. Here's why. There is nothing I can do to change the book at this point, it is already published.
You can't please all the people all the time and that book got some very solid reviews from all the other reviewers who have read it.
Not every reader is your audience. Each writer has an audience of their own. A group of people who get what it is they write and how they write it. This group always wants to read more even if one book is not as exciting to them as the rest. This reviewer is not my audience.
This does not mean that I ignore all the bad and only look at the good. the wonderfully wise NYT Bestseller, Julie Garwood says this, "Never believe your own press-good or bad." I agree. I believe in the work as I write, revise and edit. After that it's out there for the world. Good or bad it doesn't change who I am or what I do because that part is not in my control.
Still I like to think that "hating" a character means that I got the reader emotionally involved one way or the other. So, I did my job. :)
How about you, how do you handle your press?